Hairitage

"Embracing the beauty of our roots, one strand at a time."

Objective: To celebrate and empower individuals to embrace their hair in all its textures, styles, and cultural significance.

Target Audience: Women and men of all ages and hair types, with a focus on the African diaspora.

Timeline:

- Month 1-3: Social media campaign launch, photo contest, and workshop/webinar series

- Month 4-6: Hairitage Box launch and documentary film production

- Month 7-9: Documentary film release and campaign evaluation

This campaign celebrates the beauty and cultural significance of African hair, empowering individuals to embrace their unique hair stories. By sharing inspiring content, hosting workshops, and curating a hair care box, we promote self-love, hair care, and cultural appreciation.